Kia Sonic Branding - The Rise of Surprise
Kia's sonic branding embraces the three core identities of our brand essence"A Different Beat": Vibrant, Distinctive and Reliable.
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VibrantSymbllizing Kia's outstanding growth with powerful & dynamic drum rhythm sounds and ascending melodic line.
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DistinctiveExpressing unique value providing Kia using dotted and syncopation with wide range and distinctive melody inspired by a main theme of 'Advent of the Kians'.
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ReliableReflecting Kia's reliability in every aspect with major chord to give a comfortable sense and a high-quality full orchestra sounds.
Get the Sound Right Now!
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Vibrant The Caller ringback tone : 123213123The Rise of Surprise
01. Original ver.
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Vibrant The Caller ringback tone : The Rise of Surprise
02. Reggae
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Vibrant The Caller ringback tone : The Rise of Surprise
03. Modern rock
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Vibrant The Caller ringback tone : The Rise of Surprise
04. Bossa nova
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Vibrant The Caller ringback tone : The Rise of Surprise
05. Classic
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Vibrant The Caller ringback tone : The Rise of Surprise
06. New age
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Vibrant The Caller ringback tone : The Rise of Surprise
07. Electronic
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Vibrant The Caller ringback tone : The Rise of Surprise
08. Irish
Advent of the Kians
Composed by the world renowned film music artist Eric Serra, Kia's first brand identity song'Advent of the Kians' has an ear-catching melody that conveys the unique and sophisticated image of Kia.
Kia is dedicated to enriching customer's lives with The Power to Surprise.
Composer Eric Serra
Eric Serra, the composer of Kia's theme song, has also composed musical scores for famous films including Le Grand Bleu,
Nikita and Leon. He has been working with the director Luc Besson since they met in 1979 and credited with
taking global film music to the next level.
"Eric Serra's musical imagination always surpasses that of the actual film's imagination.
His music captures the essence of my movies"
- Director Luc Besson -
1988: Le Grand Bleu
1990: Nikita
1994: Leon
1995: 007 Golden Eye (the 17th episode)
1997: The Fifth Element
2008 - 2010: Arthur series 3 (Arthur and the Minimoys 1,2,3)